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nited Real Estate President Rick Haase outlined the company's strategy for identifying top talent in the brokerage marketplace, a key component of its growth plan. According to Haase, United looks for "true gems" that are on a trajectory of success, with a strong track record of growth and agent retention. These companies must have high integrity, care about their agents, and be committed to delivering excellent service.

    United's approach to brokerage acquisitions involves understanding how to create a successful model that benefits its agents, followed by network affiliation and mergers and acquisitions. The company has been successful in this area, notching several big deals in recent months and aiming for more.

    When it comes to private listings, Haase emphasized the importance of exposing properties to as many potential buyers as possible. This can be achieved through wide-area marketing, which may involve non-traditional MLSs. United's 25,000 agents across 47 states operate with varying levels of autonomy, but the company's overall approach is to prioritize agent success and growth.

    The current consolidation moment in the real estate industry presents opportunities for United to expand its reach and achieve its growth goals. With a focus on providing the best possible environment for its agents to succeed, the company aims to double its size within three years, building on its existing pipeline of potential acquisitions and affiliations.