S
otheby's International Realty broker Diana Rice is using flowers to sell luxury apartments, literally. For a three-bedroom co-op in Carnegie Hill, she brought in Jill Brooke, founder of Flower Power Daily, to create a serene atmosphere.

    Brooke notes that buyers want to feel safe and relaxed, so they're bringing the outdoors inside. Gone are the orchids; instead, jungle themes and English garden flowers are in vogue. For the listing at 4 E. 95th St., Brooke wrapped paintings with ivy and used dogwood branches, delphiniums, and statice to match the home's blue interiors.

    To add a pop of color, Brooke mixes real flowers with faux additions, like orange flowers on a green globe. "Flowers enhance any environment," she says. The two-bedroom apartment is asking $2.52 million and features 10-foot-high beamed ceilings, a wood-burning fireplace, and large windows overlooking treetops.

    Brooke's flower power hack has helped Rice sell luxury apartments. By bringing the garden inside, they're creating a sense of calm and serenity that buyers crave. The apartment's formal dining room, eat-in chef's kitchen, and butler's pantry add to its charm, while a room off the kitchen serves as a home office/den with a built-in desk and half bath.

    A center hallway separates the public and private wings of the home, featuring additional closets. The primary bedroom has an en-suite bath and a sliver of Central Park views.