K
erri Hartnett, a third‑generation real estate broker in Astoria, Oregon, blends her love of yoga with her profession. While teaching classes, she often hears students ask, “What do you do?” She answers, “I sell homes.” That simple line has become her networking hook.

    Hartnett’s approach is to weave real estate into everyday activities. She meets potential clients at the local taproom, where she’s already represented two buyers on $900,000 and $635,000 listings, and plans to help them relocate. “It all starts with a conversation over a beer,” she says.

    She also immerses herself in neighborhood life: hosting buyer and seller workshops, attending garage sales, and participating in the Astoria‑Warrenton Chamber of Commerce. After selling a neighbor’s house, she was asked to host the annual July 4 picnic, which she accepted to stay visible to her community. Small business owners, she notes, are a goldmine for referrals, and networking with other entrepreneurs has opened doors in a town where many families have lived for generations.

    Hartnett’s strategy extends beyond local ties. As the 2024 Women’s Council of REALTORS® president, she maintains a robust referral network with real estate professionals across the Portland‑Seattle‑Spokane triangle. “You need to know the pros in neighboring markets, not just for referrals but to refer clients out,” she advises.

    With a strong referral base and community presence, Hartnett is on track to triple her business this year. She recommends reviewing each transaction annually to identify client origins and pinpoint areas for improvement. By staying active in both local events and professional circles, she turns everyday interactions into real estate opportunities.