With the OFFMARKET24 platform, a new system for the confidential trading of investment properties has entered the market. The founding team led by Alexander Ferati, Andrzej Fink and Viktor Fink specifically targets owners, estate agents and property developers wishing to sell multi-family properties, commercial real estate or larger investment assets away from public listings. The system brings vendors together with around 17,000 vetted investors to enable structured marketing within a protected environment.
For larger properties, the sales process often requires discretion. A public listing carries the risk of unsettling tenants or stakeholders. At the same time, manually searching for suitable buyers within one's own network ties up substantial resources, while investors are frequently confronted with ill-fitting property particulars. The software addresses this interface, automatically identifying those investors whose acquisition criteria match the characteristics of the property.
Data-driven matching using specific acquisition profiles
At the core of the platform is a manually maintained database containing over 500,000 recorded search profiles across six locations. The proprietary technology matches incoming properties against the requirements of registered investors within a matter of seconds. In addition to location, property type and budget, detailed parameters are factored into the evaluation:
- —Specific yield expectations and remaining lease terms
- —Requirements regarding structural condition and development potential
- —Classifications by risk profile and location-specific preferences
A property proposal is only generated when the match between the offer and the acquisition profile reaches at least 75 per cent. In this scenario, investors receive an anonymised short teaser in a weekly bundle. The full sales brochure is only unlocked once an investor signals concrete interest. Sensitive, detailed documentation is reserved for subsequent stages of the transaction process. This multi-tiered procedure protects property data whilst simultaneously granting vendors access to relevant market participants.
Industry experience and interfaces to estate agency software
The design of the application is built on many years of practical experience in the real estate sector. Co-founder Alexander Ferati, who is also part of the founding team of HausHirsch, has been involved in property transactions and major construction projects for more than twelve years. Together with Andrzej Fink, Viktor Fink and a team of real estate and technology specialists, the platform was developed to integrate directly into standard agency software. Properties can therefore be submitted straight from the existing system.
As Alexander Ferati explains, access to the right buyer is the decisive factor for success in the transaction business. Many owners and estate agents hold valuable properties, yet have previously often reached only a small fraction of the investors who would genuinely be interested. The system aims to ensure that the alignment of specific criteria drives the deal, rather than simply the reach of an individual contact book.
