Language
DEEN
Market analysis··2 min read

ALEXA Berlin among Germany's Top 3 Shopping Centres

Berlin's ALEXA shopping centre, managed by Sonae Sierra and owned by Union Investment, has secured third place nationwide in the 2026 Shopping Centre Performance Report and first place in Berlin for the fifth time.

AI generatedALEXA Berlin among Germany's Top 3 Shopping Centres – AI-generated illustrative image
ALEXA Berlin among Germany's Top 3 Shopping Centres. Illustrative image generated using artificial intelligence (AI). The image does not depict a real property, person or event and is not a documentary photograph. Labelled in accordance with Article 50(4) of the EU AI Act.

The ALEXA shopping centre in Berlin, managed by Sonae Sierra and owned by Union Investment, has received an outstanding rating in the latest 2026 Shopping Centre Performance Report. In this analysis, ALEXA achieved third place among a total of 400 assessed shopping centres in Germany. Simultaneously, the property once again topped the ranking in Berlin, a position it has now held for the fifth time.

ALEXA's consistent performance is underscored by its long-standing presence among the country's leading shopping centres. In the previous ranking from 2025, the centre was already listed in seventh place in Germany and has regularly maintained a position in the Top 10 for years.

Assessment Methodology

The annually published Shopping Centre Performance Report is compiled by the Wiesbaden-based consultancy Ecostra. The assessment is based on satisfaction surveys among retailers, restaurateurs and service providers located in the evaluated shopping centres. Sales and expansion managers provide information on various aspects, particularly their satisfaction with the sales achieved. Media partners for the report are "Immobilien Zeitung" and "Textilwirtschaft".

Oliver Hanna, Sonae Sierra Centre Manager for ALEXA in Berlin, commented on the report's publication. He highlighted that ALEXA has written a continuous success story since its opening in 2007. Hanna extended his thanks to all those involved who have contributed to positioning ALEXA as one of the most successful centres in Germany and Berlin for almost two decades.

Christine Hager, Member of the Management Board of Sonae Sierra in Germany and Director of Property Management, emphasised that ALEXA's top nationwide ranking reflects the appreciation for the services provided and the professional management. She highlighted the creation of value for tenants, customers and investors and expressed her pride in the entire team.

Structure and Location of ALEXA

ALEXA, located directly on Alexanderplatz in Berlin-Mitte, has developed into a significant attraction since its opening in September 2007. With a rental area of more than 56,000 square metres, it houses over 170 shops, including 20 restaurants and 16 S-Bahn arches. The name of the shopping and leisure centre is derived from its central location on Alexanderplatz.

Looking for
a real estate
agent?

Michael Freitag — founder of FREITAG® Immobilien
Michael Freitag
Founder of FREITAG® Immobilien GmbH
More than 15 years of experience in Bavaria & surroundings
— FREITAG Immobilien

Your discreet partner for institutional transactions in German-speaking Europe.

As a premium real estate firm based in Munich we advise investors, family offices, developers and long-term holders on the acquisition, sale and valuation of residential, income and commercial properties — confidential, close to the market and on equal terms.

3.600+
municipalities on our market radar
48 h
first assessment of your property
Off-market
discreet circle of buyers
DACH
DE · AT · CH
— Confidential contact

Let us talk about your portfolio.

Acquisition profiles, off-market opportunities, valuations or development enquiries — we reply personally within 24 hours, NDA as a matter of course.

Phone
+49 (0) 89 158 90 140
Email
E-Mail anzeigen
Office
Munich
More news
Most read in the journal