Younger generations continue to attach great importance to homeownership, although they face significant challenges regarding affordability. Current research findings show that 84 per cent of people under the age of 45 consider owning a home essential. This insight, gained from a new LRG study, underscores the sustained priority given to this life goal.
The survey suggests that the primary barrier to homeownership is not a lack of desire or interest, but rather the high deposit requirements. For many potential buyers, the necessary equity contributions represent an insurmountable obstacle, significantly impeding access to the property market.
Challenges and Priorities
The results of the LRG study reflect a consistent attitude that extends across various demographic segments. Although economic conditions have become more complex in recent years and property prices have risen, the dream of owning a home remains a central goal for the majority of younger population groups. This points to a deeply rooted societal conviction that goes beyond short-term market fluctuations.
The study thus highlights a discrepancy between the strong desire for homeownership and the realistic possibilities of fulfilling this desire. The deposit barrier proves to be a critical factor that may require governmental or institutional solutions to facilitate access to the housing market for those under 45.
Outlook and Implications
The study's findings are significant for policymakers, financial institutions, and property developers alike. They indicate that strategies to promote homeownership must focus on reducing the initial financial burden. Otherwise, a large segment of the population could remain excluded from the property market, which could have long-term social and economic consequences.














