British software provider iamproperty has introduced a new platform intended to change the billing model for estate agents. The system allows estate agency firms to offset ongoing software fees against credits generated from completed property transactions.
With this step, the proptech company is responding to shifting demands across the sector. Instead of purely fixed licence fees, the model links digital infrastructure expenditure more closely to agents' actual commercial activity.
Linking transaction volumes and software fees
Under the new model, agencies can accrue credits when processing sales and instructions through the portal. These credits are subsequently offset against software fees due, allowing ongoing outgoings to be reduced substantially if deal volumes are sufficiently high.
The company has so far remained guarded regarding the precise financial terms. Neither the transaction volume required to cover software costs entirely nor the standard subscription prices have been publicly disclosed by iamproperty.
- —Incurred software fees offset against earned transaction credits
- —Standard subscription prices not disclosed to date
- —Business volume required for a full fee waiver currently unquantified
Relevance for the property agency sector
For agency businesses, such a model offers potential cost savings particularly during busy market phases with strong transaction numbers. At the same time, it remains to be seen how the system will perform during subdued market conditions, when fewer transactions are completed and correspondingly lower credits are earned.
The initiative highlights the broader trend within the property industry to tie technological applications more closely to transaction-based services. The extent to which the market embraces this model will become evident through the provider's wider adoption in day-to-day operations.
