Newmark has appointed Marion Knief, an industry expert, as Head of Marketing Germany. This personnel decision aims to strengthen the company's brand strategy and market presence in Germany. Ms Knief brings over 25 years of experience in the conception and implementation of strategic marketing initiatives.
Her expertise spans international corporations, consultancies, and medium-sized businesses. She has successfully collaborated with global teams on complex projects in the past. At Newmark, she will work closely with the European and global marketing teams and drive key strategic initiatives to solidify the company's position in the German real estate market.
Strengthening Brand Presence in the Context of European Growth
Marcus Lütgering, Country Head Germany at Newmark, commented on the appointment. He emphasised that strengthening marketing expertise is an important step towards further expanding Newmark's brand presence in the German real estate market. Mr Lütgering highlighted that Marion Knief, with her professional expertise, market understanding, and industry experience, will make a significant contribution to shaping the company's next growth phase in Germany.
Before joining Newmark, Marion Knief worked at JLL. There, she led the Business Marketing Team and was instrumental in the positioning and further development of the brand. Her previous role included the strategic alignment of marketing measures and the implementation of campaigns in a demanding market environment.
Marion Knief herself also commented on her new position. She described Newmark's development in Germany as impressive and expressed her excitement about the opportunity to actively shape the upcoming growth and expansion phase. Her goal is to further strengthen the company's momentum and sustainably position the Newmark brand, together with colleagues from Germany, Europe, and globally. She also mentioned looking forward to working with Marcus Lütgering again.
