D
avid Gubb, co-leader of The Gubb Team in Ridgewood, New Jersey, credits Keller Williams Village Square Realty for its collaborative culture and entrepreneurial spirit. "The systems they provide are designed to help teams grow strategically," he said, citing a major reason why his team has chosen to remain with KW despite "tempting offers" from competitors.

    Gubb appreciates the freedom to run their business their way, paired with access to coaching, technology, and a national referral network. His team closed 88 transactions totaling $103.7 million in volume in 2024. Gary Keller's influence is also a factor, according to Jason Abrams, head of industry and learning at Keller Williams.

    Abrams believes that the brand breeds millionaire real estate agents due to its aspirational nature and the Millionaire Real Estate Agent Playbook. Top team leaders value coaching, technology, and the network created by the KW franchise system. Stacey Sauls, leader of the North Carolina-based Stacey Sauls Group, praises the career visioning class and masterminding with other agents within the organization.

    Sauls' team closed 191 transaction sides in 2024 for a total volume of $108.7 million. Like Gubb, she values leadership from Gary Keller and collaboration with others in the organization. Matt Sarver, leader of The Sarver Group in North Carolina, appreciates the collaborative nature of KW and the opportunities to grow his business.

    Sarver's team closed 188 transaction sides in 2024, totaling $109.6 million in sales volume. Abrams believes that the systems and models at Keller Williams, combined with masterminding and sharing best practices among top teams, are key factors in their success. The brand hosts large mastermind sessions annually, allowing teams to share openly about their businesses.

    Abrams is confident that KW's competitive edge lies in its combination of physical market centers and digital tools, providing a foundation of education for every phase of an agent's business.