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n the ever-changing landscape of real estate, it's time to rev up your success engine at Inman On Tour: Nashville. Join forces with industry innovators and top-notch speakers to unlock powerful insights, cutting-edge strategies, and invaluable connections that will propel your business forward.

    But here's the thing: what worked yesterday might not work today. Many agents are stuck in a rut, clinging to outdated tactics that once brought results but now only lead to disappointment. It's time to pivot and adapt to the new normal.

    Let's face it – door knocking is no longer the silver bullet it once was. The effectiveness of this strategy has diminished significantly, and there are better ways to build your business. Take a cue from the presidential election last year, where one party doubled down on door-to-door canvassing while the other focused on podcast interviews and new media sources.

    The same principle applies to marketing. Traditional Just Listed and Just Sold cards have become so common that consumers barely notice them. It's time to reimagine this approach and make it stand out. By making the people or process the hero, you can create a higher likelihood of future listing opportunities in the neighborhood.

    And let's not forget about listing photos – the first impression potential buyers have of a home. Unedited iPhone shots present the home in a negative light, reflecting poorly on you as the listing agent. Investing in professional photography, drone shots, and videography is no longer optional; it's a must for a truly professional agent.

    The 3 P's of marketing – put the listing in the MLS, place a sign in the yard, and pray – are no longer enough. A detailed marketing plan that positions the home to be seen by as many prospective buyers as possible is now a necessity. Gone are the days of passive marketing; it's time to execute on a results-driven strategy.

    Whether you're starting from scratch or building on an existing listing marketing plan, leveraging AI and tools like ChatGPT can help you become the expert marketer your clients desire. One way to get started is by utilizing the following prompt:

    Act as an expert real estate marketer specializing in developing creative strategies that help real estate agents market listings. Please provide me with 25 creative ways to market my listing at (address) with the following MLS description: (insert MLS description).

    As you prepare for a listing appointment, consider how you can put together a marketing plan that helps you get the listing. Check out this article that breaks down how ChatGPT can do the heavy lifting for you.

    Trends come and go, but professional agents adjust their businesses and succeed. Don't wait for interest rates to come down or for the market to improve – stay consistent in your efforts despite what's happening around you. Focus on controlling the things you can control, like the number of real estate-related conversations you have daily, and identify and focus on need-to-buy-or-sell clients instead of want-to-buy prospects.

    It's time to take a hard look at your daily activities and see if there are adjustments you can make that will lead to more success. By doing so, you'll be rewarded with gains in market share while others pause and wait for things to improve.