T
he real estate market is plagued by a costly crisis: its inability to manage leads effectively. Despite an influx of inquiries, opportunities are lost due to inefficient workflows and inadequate follow-up. Agents burn out chasing dead ends, and entire databases of prospects fade into irrelevance.

    Stuart Quintal, a seasoned proptech expert, has seen this problem firsthand. After 15 years leading marketing and growth for global companies, he launched PropLinq in 2025, a consultancy and implementation platform designed to boost conversions by fixing the broken workflow that's bleeding real estate businesses dry.

    PropLinq isn't a one-size-fits-all SaaS solution; it's an evolving suite of customizable tools powered by AI, automation, and workflow design. Each tool is carefully selected and implemented based on the client's specific pain points. The goal is to create a seamless system that qualifies, nurtures, and reactivates leads without wasting money on cold traffic.

    PropLinq's AI reactivation tool breathes life into dead leads by sending personalized messages, qualifying them in real-time, responding to objections, and scheduling viewings or consultations instantly. This digital assistant never sleeps, never forgets, and never lets a good lead go cold.

    Unlike other AI solutions that aim to replace human talent, PropLinq is designed to augment it. "We're not here to tell companies to fire their team and let the bots take over," Quintal stresses. Instead, PropLinq gives teams the breathing space to focus on what they do best: closing deals, building relationships, and delivering results.

    For scaling startups, PropLinq becomes a force multiplier, letting a few reps perform like a dozen. For larger companies, it ensures that no lead gets ignored due to bandwidth or process failure. "We've worked with both small and large teams," says Quintal. "The right AI integration just helps you use your team better."

    PropLinq's systems don't just automate conversations; they also measure them through intuitive dashboards. This transparency is game-changing, allowing teams to see exactly how many viewings were booked, listings won, and deals closed every week.

    While based in the US, UAE, and Australia, PropLinq's value proposition is global because the problem is universal. From Dubai real estate developers trying to capture international buyers to boutique Sydney agencies buried under a mountain of web inquiries, Quintal has seen how cultural and operational nuances shape lead handling.

    PropLinq adapts accordingly, offering a tailored discovery and integration process that involves a short intro call, followed by a deeper one-to-two-hour discovery session. Using a combination of notes, proprietary GPTs, and dashboards, PropLinq proposes a tailored stack of tools and implementation timelines.

    Today, the platform supports everything from content automation to back-end data mining to creative production tools, but its core strength remains lead qualification, reactivation, and real-time engagement. Quintal's mission is personal: "I've built and scaled proptech companies. I've seen millions wasted on bad systems and underused data. I built PropLinq to solve the problems I faced myself, and I know how powerful it can be."