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ithJoy.AI, a newly launched brokerage in Washington state, aims to revolutionize the home buying process with AI-powered technology. The company's approach offers a "best of both worlds" experience, where AI handles most tasks and human agents are available for support. Buyers who complete a transaction with WithJoy can receive up to 70% of their buy-side commission back.

    WithJoy's AI agent, Joy, assists buyers in finding homes using natural language search and drafting offers that are reviewed by an agent before submission. However, local market expertise is still provided by human agents available for consultation. This hybrid approach has raised concerns among some industry professionals, who worry that consumers may rely too heavily on AI and neglect the importance of human guidance.

    While WithJoy's model may not be suitable for all buyers, experienced investors and those familiar with real estate may welcome a more hands-off, AI-driven option. The company's cost savings could also be an attractive feature, as buyers can receive significant rebates on their commissions.

    The use of AI in real estate is becoming increasingly prevalent, with many brokerages and proptech companies developing proprietary tools to streamline tasks and enhance the home buying experience. As technology continues to advance, it's likely that real estate professionals who don't adapt will be left behind.