C
oldwell Banker Mason Morse, a prominent real estate firm in the Roaring Fork Valley, has been acquired by California-based The Select Group. This acquisition will see the firm folded into Coldwell Banker Mountain Properties, which operates in Colorado and other western states. With over 100 brokers, Coldwell Banker Mason Morse has six offices across the valley.

    The new ownership brings a fresh energy to the company, with Dan Jacuzzi, founder of The Select Group, stating that they will maintain the same affiliate brokers and listings while introducing new marketing strategies. Employees were informed about the change in September, and no jobs are at risk.

    Coldwell Banker Mason Morse has been a staple in the valley since its founding in 1961 by Bill Mason and Edward "Wendy" Morse. The firm has undergone several changes over the years, including a merger with Coldwell Banker The Aspen Brokers in 2011. Under The Select Group's umbrella, Mason Morse will now be linked to luxury-home markets across Colorado, New Mexico, Wyoming, Idaho, and Nevada.

    The acquisition is part of a larger trend in the valley, following the bankruptcy sale of Aspen Valley Ranch and the unloading of multiple downtown commercial properties. Jacuzzi believes that this move will allow for cross-marketing opportunities between ski towns and solidify The Select Group's presence in the upscale property market.

    "We're deeply in the resort markets and it's exciting to be here in Aspen," Jacuzzi said, highlighting the company's commitment to connecting clients with extraordinary properties worldwide. With its new partnership, Coldwell Banker Mason Morse is poised to offer unparalleled real estate opportunities across the Mountain West.