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ston Martin is extending its iconic design beyond the road, teaming with Clearwater‑based Valor Real Estate Development to launch its first residential tower outside South Florida. The project, Aston Martin Residences Daytona Beach Shores, will rise 18 stories along the oceanfront, offering 86 units, double‑height penthouses, and over 10,000 sq ft of public dining and café space, slated for completion in 2029.
The tower exemplifies how a global brand can partner locally to reinforce leadership, credibility, and the growing North Florida real‑estate scene.
**Luxury moves north**
Florida’s luxury development has long been dominated by the southern coast—Miami, Fort Lauderdale, Palm Beach. Daytona Beach Shores, known for racing and sand, seemed an unlikely choice. Valor CEO Moises Agami explains the logic: “Developers enter an area, assess its assets and gaps, then build with purpose.” Stefano Saporetti, Aston Martin’s director of brand diversification, adds that the move is both strategic and symbolic. “Luxury is experiential,” he says. “We create environments that reflect our DNA beyond the automobile.”
**Partnership as a leadership discipline**
The collaboration rests on shared values. Agami notes that Aston Martin was drawn to Valor’s honesty in communication and materiality, qualities that mirror the brand’s own integrity and precision. “We love to work with the best in class,” Saporetti says. “This is the first of many.” The emphasis on visible craftsmanship—showing rather than concealing workmanship—became a statement of leadership and transparency.
**Design as strategy**
From concept to construction, both firms treat design as a strategic tool. Agami stresses that it’s not merely about stone or marble, but about how each element is cut, shaped, and finished. “Nothing is disguised,” he says. “Every surface stands on its own merit.” Valor initially imagined a speed‑inspired tower, but Aston Martin redirected the focus to embodying its values rather than mimicking a car’s bodywork. Marek Reichman, Aston Martin’s executive vice president and chief creative officer, emphasizes sensory engagement: “Even with eyes closed, you should feel the ambiance—touch, smell, sound—that tells you exactly where you are.” He views design as a legacy, turning buildings into collectibles that endure.
**Building beyond the market**
The site sits on the same stretch of sand where early auto races ran, linking the project to Aston Martin’s racing heritage. Agami notes that the property’s history alone didn’t justify the investment; Daytona Beach Shores has faced hurricanes and economic setbacks. Valor saw an opportunity to restore confidence and infrastructure. “In difficult times, we need leaders who build and keep moving forward,” Agami says. The tower will be the safest, best‑engineered structure on the beach, embodying optimism through design.
**Luxury with a civic vision**
Although aimed at the ultra‑luxury market, the development dedicates 10,000 sq ft to public space—cafés, bakeries, a beachfront lounge. “We want to elevate the neighborhood, not isolate it,” Agami explains. The public amenities were shaped by conversations with local business owners and residents, who identified a need for high‑end dining and gathering spots along the coast. Valor’s mission is to create continuous value for owners, visitors, and the community. This philosophy echoes Valor’s Serena by the Sea project in Clearwater, where design, wellness, and community intersect.
**The road ahead**
The Daytona Beach Shores tower marks the start of a broader partnership, with additional sites planned in Tampa Bay and Mexico City. Agami reflects that when values align—precision, beauty, purpose—“extraordinary things happen.” For Aston Martin, the collaboration extends its design philosophy beyond the road. Reichman notes that each residence tells a story, giving owners something unique to share.
**Why it matters**
The partnership demonstrates how a global identity can merge with local expertise to create lasting value. It signals a shift in Florida’s development narrative: luxury is no longer defined solely by proximity to Miami. Design credibility and authentic leadership can reshape markets as effectively as capital. The collaboration unites British craftsmanship with Florida entrepreneurship, proving that design excellence builds legacy and that legacy, when done right, becomes an enduring luxury.
