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edhoek+, a Brooklyn-based developer, is launching sales for its second condo project in Bay Harbor Islands, Pool Haus at 1130 100th Street. The seven-story building will feature 18 units, including three- and four-bedroom options with personal plunge pools and penthouses. Prices range from $2 million to $5 million, with amenities like a rooftop pool, fitness center, and spa facilities.

    Construction is set to begin in early 2025 and finish by 2027. Redhoek+ CEO Lee Cohen aims for Pool Haus to be a "sister building" to Solina Bay Harbor, their first South Florida project, which is over 50% presold. Alyssa Soto Brody and Alyssa Morgan of Powered by DMT will lead sales and marketing.

    Cohen's firm acquired the half-acre site for $5.6 million in 2022, north of the Solina project site. Unlike other developers targeting specific demographics, Cohen says Pool Haus buyers will be "the same spirited kind of person," without a focus on age or region.

    Bay Harbor Islands is experiencing significant condo development, with hundreds of units in the pipeline. Redhoek+ joins New York-based developers like Regency Development Group, which launched sales for its La Maré Bay Collection in March. Cohen emphasizes his company's commitment to speed and execution, mirroring their approach in Brooklyn developments.