realestate

Buyers Self-Guide Through Sales Funnel Without Traditional Support

Zillow CEO Jeremy Wacksman on Why Savvy Shoppers Benefit Agents, Not Private Listing Networks

Z
illow CEO Jeremy Wacksman emphasizes the company's support for real estate agents on Real Estate Insiders Unfiltered. Despite prioritizing consumers, Wacksman asserts that Zillow is not anti-agent. The company has invested heavily in technology for professionals, which complements its "housing super app." This platform aims to provide a one-stop shop for buyers and sellers, offering transparency and control.

    Wacksman notes that while some may think Zillow's focus on consumers means neglecting agents, the reality is the opposite. He highlights the company's substantial investments in software for real estate agents and teams, totaling billions of dollars over the decade. This technology empowers consumers to transact sooner, but doesn't reduce their time spent dreaming and shopping – it simply increases efficiency.

    Wacksman also reiterates Zillow's stance on Clear Cooperation Policy (CCP), stating that transparency benefits everyone in the industry. He argues that private listing networks and CCP removal are detrimental to buyers, sellers, and agents alike, calling them "just bad."

Business buyers navigate sales funnel independently without traditional support or guidance.