Y
ou've probably scrolled through online real estate listings, chuckling at the fuzzy photos or the cluttered bathroom counters. But then you come across a listing with beautiful images that stop you in your tracks. That's what you want when selling your home - photos that make buyers say "show me more." To achieve this, start by choosing an agent who employs good photographers and get your house ready for its close-ups.
First, consider hiring a professional photographer. Amateur picture-takers often don't know their limitations, and it shows in the photos. Most agents hire pros to take high-quality images that showcase the home's best features. When interviewing potential agents, ask to see listings of homes they've sold in your price range to get an idea of their photography skills.
Even with a good agent, you can't control everything. I recently had disappointing photos taken despite interviewing three agents and preparing my house. The images were over-processed, making the hardwood floors look like vinyl. However, the buyer still made an offer after attending an open house. If your home sits on the market for weeks without interest, it might be worth requesting a re-shoot.
To ensure great photos, walk through your house as if you're a potential buyer and take notes on what needs improvement. Trim shrubs, power-wash the walkway, or repaint the front door to make a good first impression. Depersonalize the space by removing family photos and kids' artwork to help buyers visualize themselves living there.
On photo day, follow your agent's checklist of tasks to prepare the house. Declutter as much as possible, park vehicles away from the home, and hide trash and recycling receptacles. Set up outdoor spaces with tables and chairs, and make sure all lights work and are turned on. Inside, straighten picture frames, empty the washer and dryer, and put away shoes.
In the bathrooms, close the toilet seat, shower curtain, or any other items that might distract from the space's cleanliness. Remember, your goal is to grab potential buyers' attention with great photos that help them visualize themselves living in your house.
