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ajor League Soccer has forged a multi-year partnership with Century 21 Real Estate LLC, solidifying the real estate company as the official partner of MLS, its All-Star game, and the coveted MLS Cup. This strategic alliance will see Century 21 seamlessly integrated into national broadcasts on MLS Season Pass, in-stadium promotions, and prominent physical presence at major events.

    The partnership harmonizes with Century 21's "Joy of Home" marketing campaign, launched last November. Tori Keichinger, Vice President of Marketing at Century 21 Real Estate LLC, emphasized the brand's commitment to building meaningful connections within the communities its agents serve: "This collaboration enables us to directly engage with the passionate and diverse MLS fanbase, amplifying our brand's visibility and loyalty while reinforcing our position as America's most respected real estate brand."

    Greg Millard, SVP of Brand Alliances at MSL, highlighted the deal's significance in reflecting MLS's continued growth across the country: "As we embark on our 30th season, we're thrilled to welcome Century 21 Real Estate to the Major League Soccer family. Together, we'll create immersive fan experiences that support its network of agents nationwide."

    In a further boost for the sport, Century 21 will also become the official partner of MLS NEXT Pro. As the league enters its milestone 30th year, it continues to experience remarkable growth in attendance, merchandise sales, social media engagement, and sponsorship revenue.