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ajor League Soccer (MLS) and Century 21 Real Estate LLC are joining forces in a groundbreaking partnership that will amplify the excitement of soccer across North America. As MLS kicks off its 30th season, the CENTURY 21 brand is poised to become an integral part of the league's momentum.

    As the Official Real Estate Services Partner of MLS, the CENTURY 21 brand will be deeply embedded in the league's events and broadcasts, starting with the 2025 MLS Season Pass. This strategic collaboration will not only celebrate the growth of soccer but also create opportunities for both brands to connect with fans and communities nationwide.

    "We're thrilled to partner with Major League Soccer," says Tori Keichinger, VP, Head of Marketing at Century 21 Real Estate LLC. "Our mission is to build meaningful connections with the communities we serve every day. This partnership allows us to tap into the passionate MLS fanbase, enhancing our brand's visibility and loyalty."

    The CENTURY 21 brand will integrate its presence into national broadcasts, produce in-stadium promotions, and have an on-site presence at milestone events. The multiyear agreement also includes a range of activations throughout the season, including premium ticket and hospitality opportunities at MLS matches across North America.

    This partnership marks the first broad-scale media launch of the CENTURY 21 brand's "Joy of Home" campaign, launched in November 2024. By collaborating with MLS, the CENTURY 21 brand will connect with the engaged fanbase, fueling business opportunities for its thousands of affiliated real estate agents worldwide.