T
iffanie Robinson, CEO and principal broker at SVN Second Story Real Estate Management, sees a multitude of challenges in the future of real estate. The industry's aging leadership without succession plans, the rise of technology without proper training, and the need to effectively utilize tech are just a few concerns she highlights. While traditional relationship-building skills are valuable, Robinson believes there is an opportunity to create efficiency with technology by combining old-school approaches with new tools.

    Connie Powell Brewer, president-elect of the Greater Chattanooga Association of Realtors, agrees that navigating change across every front is a significant challenge in real estate. She emphasizes the importance of rebuilding consumer trust and better communicating the role of a Realtor in an era where misinformation can spread quickly. Education, transparency, and advocacy are essential for the industry's future.

    In terms of technology, Robinson notes that it is transforming commercial real estate by creating efficiency in various roles. AI-generated tools are being used to manage projects under construction, new materials with improved tech are reducing costs and increasing efficiency, and smarter CRM tools are leading to better outcomes for clients and teams. Robinson believes AI will be the future of many industries.

    Robinson's team uses AI to draft marketing materials, build strategic plans, and craft real estate listings. They also offer a flexible work environment, allowing employees to work from home or in-office, depending on their needs. If she had one wish for her industry's future, Robinson would want it to fully embrace technology and prepare the next generation of commercial real estate professionals with the necessary tools.

    Connie Powell Brewer emphasizes that workers in the industry will need skills like emotional intelligence, adaptability, tech fluency, and strong communication skills. While a college degree can be valuable, success in real estate is rooted in problem-solving, people skills, and a lifelong learning mindset. Agents must be digitally savvy, customer-centric, and community-minded to thrive in the future.

    Brewer notes that real estate has always been a mobile profession, with flexibility being essential for agents who work anywhere. The rise of virtual meetings has expanded this flexibility, but face-to-face interactions still matter for building trust and strong relationships. Brewer's wish for her industry's future is for real estate professionals to be seen and valued as community connectors, small business owners, and trusted advisors, equipped with integrity and empowered to serve people every day.