realestate

Clear Cooperation Halted by Local Organization

Park City Realtors' decision may signal shift on NAR policy compliance amidst CCP controversy.

A
decision by the Park City Board of Realtors may signal a shift in local associations' willingness to follow National Association of Realtors (NAR) policies, particularly regarding the Clear Cooperation Policy (CCP). The policy requires agents to add their listings to the Multiple Listing Service (MLS) within one business day of publicly marketing a property.

    Key points:

    * Park City Board of Realtors will not enforce CCP while NAR considers changes.

    * Luxury market leaders have been critical of the policy, citing potential litigation and negative impact on client relationships.

    * Supporters of CCP are also taking a public stand, with Zillow President Susan Daimler reaffirming her company's support for the policy.

    The decision by Park City Realtors comes as NAR is evaluating potential changes to the CCP. The policy has been contentious, with some arguing it promotes transparency and others claiming it stifles innovation in the real estate industry.

    Park City, a small city with a high median sale price of $1.7 million, may be an outlier in its opposition to CCP. Luxury market leaders have been vocal about their concerns, including Compass CEO Robert Reffkin and Mauricio Umansky, CEO of The Agency.

    Umansky has vowed to refile a lawsuit against NAR if the policy is not changed. Top Agent Network has also filed an amended complaint against NAR and the CCP, focusing on the association's role in enforcing the policy.

    In contrast, supporters of CCP are making their voices heard. Zillow President Susan Daimler has called out industry leaders who oppose the policy, saying they have a vested interest in private listing networks. Redfin CEO Glenn Kelman and NextHome CEO James Dwiggins have also weighed in on the issue.

    NAR is keeping its conversations about CCP private for now, but will meet again to discuss the issue in late October. The association's spokesperson said NAR continues to listen to industry feedback and ensure an outcome that benefits members and consumers.

Local organization halts cooperation efforts in community development project.