realestate

Commercial Real Estate: Proven Tactics, Bold Developments, Sound Investing

Recognized 2022: Interview with Jason Luther, Managing Partner. Founded 2012 as a solo advisory, Luther Group has grown.

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ounded in 2012 as a solo advisory, Luther Group has evolved into a premier full‑service real‑estate firm in southeastern Wisconsin, offering development, acquisitions, brokerage, capital markets, and property management. With a decade of experience and over 100 completed projects, the company blends collaborative, adaptive leadership with deep industry knowledge to create lasting value.

    All 15 team members share a unified mission: deliver client, stakeholder, and company goals through results‑driven, professional real‑estate solutions. A human‑centric culture keeps decisions aligned with employees, clients, investors, and the communities served.

    In 2022, the firm earned Future 50 recognition and closed its inaugural LG Industrial Opportunity Fund, raising $24.75 million to acquire nearly 1 million square feet across 13 buildings. Fund II launched in 2025, targeting a $50‑$75 million equity raise with a broader Midwest focus.

    Over the past 18 months, Luther Group has fully leased two speculative industrial properties in Menomonee Falls, completed build‑to‑suit projects for Children’s Wisconsin and Eye Care Associates, and begun construction on a new build‑to‑suit industrial site in New Berlin. The ownership group expanded to include five seasoned partners—Andy Fishler, Dan Cowell, Dave Merrick, Mark Eisenmann, and Matthew Riesterer—bringing fresh expertise and leadership.

    The firm’s transition from boutique advisory to comprehensive platform now includes expanded development, acquisitions, brokerage, property and asset management, and owner representation. A strengthened leadership team enables more complex projects, innovative solutions, and sustained client focus.

    Through the LG Industrial Opportunity Funds, Luther Group has scaled acquisitions beyond the Upper Midwest—reaching Texas, Ohio, and Kentucky—while maintaining local ground‑up development. Integrated services now cover development, brokerage, and third‑party property management for both portfolios and external owners.

    Industry shifts since 2022—rising capital and construction costs, altered underwriting, and modest vacancy increases in greater Milwaukee—have prompted a careful evaluation of speculative developments to match market demand.

    Looking ahead, the firm plans to deploy Fund II capital across Midwest infill markets in 2026, grow its investor base, advance ground‑up industrial and outpatient healthcare projects, and optimize portfolio operations. By 2030, Luther Group will manage Funds I and II and launch Fund III, demonstrating resilience across economic cycles and asset classes. By 2035, the goal is to become Milwaukee’s premier relationship‑first sponsor, operating a durable multi‑fund platform while continuing long‑term stewardship for healthcare and industrial clients.

    Industry: Commercial Real Estate

    Luther Group | 414.979.1001 | luthergrp.com

    Employees: 15

Investors reviewing blueprint for bold commercial development project in downtown office.