A
lexander Fromm Lurie is leaving Compass after eight years to join City Real Estate, a move he attributes in part to his half-brother Daniel's recent election as San Francisco's new mayor. The change in leadership brings "a fresh perspective and innovative solutions" to the city, Lurie said, which will drive growth in property values across the Bay Area.

    Lurie cited his brother's win as a significant factor in the city's renewed sense of hope and optimism, saying it will lead to an increase in new residents. He also stated that joining City Real Estate is a return to his "boutique roots," where he can maintain a culture of collaboration and uncompromising quality.

    As executive vice president at City Real Estate, Lurie will start next week. Founder David Cohen praised Lurie's success in developing companies and predicted he would be integral to the agency's future growth. The Lurie Group, which includes four other agents and a support staffer, has sold over $1 billion worth of properties in San Francisco, including $152 million in 2024.

    Lurie expects his group to more than double its sales within three years, focusing on luxury real estate. He recently represented the buyer in Annie Leibovitz's farm sale and is listing a Woodside estate for $11 million. As a third-generation San Franciscan, Lurie aims to build a team of top-tier agents with local knowledge, giving City's clients a distinct edge.