E
uropean cross-border real estate investment is shifting towards the Living sector, according to CBRE's 2025 European Investor Intentions Survey. For the first time, living has taken the top spot as investors' preferred sector, driven by growing demand across the region.

    The survey reveals that 32% of respondents prioritize living assets, followed by logistics at 27% and offices at 16%. Appetite for retail and hotels also increased from last year, with retail rising to 10% and hotels reaching 9%.

    Investors targeting living assets are largely drawn to build-to-rent properties due to their strong long-term fundamentals. Grade A offices in prime locations remain attractive for office sector investors, while logistics investors focus on modern facilities in major European cities.

    A significant proportion of investors plan to target the Living sector, with a notable emphasis on build-to-rent properties.