B
usiness leaders are redefining the role of real estate in driving company success, according to CBRE's inaugural C-Suite survey. A resounding majority sees real estate as a vital component in achieving strategic objectives, with half predicting its importance will escalate over the next three years. Industry-specific insights reveal that finance, tech, and professional services executives are more likely to prioritize real estate than their counterparts in manufacturing and distribution.

    A striking disparity emerges between sectors: 61% of finance, tech, and professional services leaders consider real estate highly important, compared to just 14% of manufacturers. Meanwhile, a staggering 83% of respondents agree that real estate plays a critical or very important role in shaping company culture. C-suite executives are now leveraging their real estate assets to strike a delicate balance between business resilience, cost management, and innovation.

    Their top priorities include harnessing flexibility and efficiency, identifying cost-saving opportunities, retaining top talent, and tackling sustainability goals. By tapping into real estate performance data and metrics, leaders aim to inform better decision-making and propel their organizations forward.