D
ouglas Elliman has launched “Elliman Private Listings,” an invitation‑only marketplace that lets sellers market their homes exclusively to the firm’s 6,600 agents and clients before a public MLS debut. The platform offers strategic marketing, price testing, discretion, and premium service, allowing owners to gauge interest, keep privacy, and engage serious buyers ahead of a broader launch.

    President and CEO Michael Liebowitz said the move underscores Elliman’s long‑standing commitment to “the power of choice,” offering private, public, coming‑soon, and delayed listing options—an approach similar to Compass’s three‑phase strategy. “With Elliman Private Listings, we reaffirm our dedication to ultra‑high‑net‑worth clients who expect tailored solutions,” Liebowitz explained. “In an era of consolidation, a trusted partner who understands luxury buyers’ unique needs is essential.”

    The announcement follows Compass’s recent plan to acquire Anywhere Real Estate, creating a brokerage network of 340,000 agents across 120 countries. Compass has been shifting toward exclusive listings, and the acquisition is expected to boost its private inventory. Elliman’s entry into the private listings arena positions it alongside other major firms—Howard Hanna, KW GO, and Compass‑owned @properties—that are also expanding their control over listings and market share.