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eamwork can boost productivity and performance by linking individual and group efforts.

    The American Real Estate Association (ARA) has secured a major boost by adding New York brokerage Douglas Elliman and its 6,600 agents, bringing total membership to 26,600. This move also signals tacit support for ARA, a newer association that aims to coexist with the National Association of Realtors® (NAR).

    Douglas Elliman’s CEO Michael Liebowitz and general counsel Deva Roberts will join ARA’s board, the first executive appointments for the upstart. Liebowitz said he is excited to help amplify agent voices and meet industry needs. Agents may opt out of ARA membership, and joining does not affect their NAR status—an issue that has sparked debate, as dual membership can impact MLS participation. NAR has not yet clarified its bylaws on dual governance roles.

    Liebowitz added that Douglas Elliman supports organizations that prioritize professionals and clients, aligning with the firm’s commitment to empower its agents.

    ARA was founded in 2024 by Mauricio Umansky and Compass top producer Jason Haber as an alternative to NAR, which faces leadership turmoil, harassment allegations, and a major antitrust settlement. Haber expressed honor at Liebowitz and Roberts joining and welcomed other Elliman agents. He outlined plans for accelerated growth, transitioning from a volunteer group to a fully staffed nonprofit by 2026, aiming to elevate the industry and benefit consumers.

    Haber cautioned against comparing ARA to NAR, emphasizing the goal of creating a distinct voice that improves the industry and serves agents and consumers alike.

    Deborah Kearns, a freelance editor and writer with over 15 years covering real estate, mortgages, and personal finance, has contributed to The New York Times, Forbes Advisor, AP, MarketWatch, USA Today, MSN, and HuffPost. She previously held editorial roles at NerdWallet, Bankrate, LendingTree, and RE/MAX World Headquarters.