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nman Connect New York will equip you to take bold steps forward by refining your business model, mastering new technologies, or discovering strategies to capitalize on the next market surge. Join thousands of real estate leaders Jan. 22-24, 2025.

    As average days on the market increase in most markets, it's essential to make your listings stand out from the crowd. Here's a step-by-step process for professional agents to ensure their listings garner maximum attention and sell faster for the highest price:

    1. Make the buyer agent's job easy by providing all necessary documents and information in the MLS listing, including cost-to-own details, HOA documents, and previous surveys.

    2. Take your agent hat off and put your buyer hat on by identifying the ideal buyer for your listing, understanding their needs and wants, and marketing to them through the channels they use most.

    3. Launch your new listing like a movie premiere by teasing its release before launch day, maximizing exposure on the day of launch, and highlighting successes after the initial weekend.

    4. Utilize AI to optimize marketing reach by leveraging tools like ChatGPT to create SEO-optimized social media posts, blog content, and YouTube scripts that drive engagement and attract potential buyers.

    5. Maximize exposure via a 4-point focus: sphere of influence (friends and family), neighbors, other agents, and consumers. Customize your marketing approach for each group to increase its effectiveness.

    6. Build strong relationships with other agents by being fair, professional, and diligent in representing your clients' interests. This will lead to better results, more listing opportunities, and a stronger reputation in the industry.