realestate

Empowering Change through Innovative Real Estate Solutions

RISMedia talks to NextHome's Charis Moreno on their sales strategy for near and long-term success.

A
s NextHome celebrates a decade of franchising, the company is accelerating its commitment to innovation while staying true to its core values. At the heart of this approach is the Humans Over Houses movement, which emphasizes the importance of people in real estate transactions.

    NextHome's collaborative culture has fostered an unparalleled sense of community among its 6,000+ members. By prioritizing client-centricity, the company has adopted innovative technology and marketing strategies that are integrated into a single sign-on system. This approach is designed to help individuals who buy and sell real estate navigate the complexities of the industry.

    In the coming months, NextHome will unveil several new tech products and continue its commitment to empowering franchise owners through education. According to Vice President of Sales Charis Moreno, the company's proactive strategy has helped members navigate recent commission lawsuits with confidence.

    "We've been at the forefront of this issue for almost two years now," Moreno said. "Our members are ready, prepared, and capable of withstanding these changes." NextHome has provided ongoing education and resources to its members, ensuring they have the knowledge needed to adapt to changing circumstances.

    As the real estate industry continues to evolve, NextHome is focusing on attracting top talent and providing them with the tools and support necessary for success. The company's emphasis on quality over quantity has led to a strong culture that fosters growth and innovation.

    NextHome's commitment to empowering its members has paid off, with the company ranking as the nation's number one real estate franchise in owner satisfaction for six consecutive years. Despite market volatility, NextHome has outperformed the industry average, selling 14% more existing homes over a two-year period.

    Looking ahead, NextHome is poised to introduce several new technology products that will further enhance its ecosystem. The company's focus on innovation and people-centricity will continue to drive growth and success in the years to come.

    "We're excited about the future of real estate," Moreno said. "We believe it will be defined by professional, career-oriented agents who are there for every stage of homeownership." NextHome is committed to providing its members with the tools and support necessary to thrive in this evolving landscape.

Real estate professionals gathered in conference discussing innovative solutions for community development.