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llustration by Lanette Behiry/Adobe StockPlus
**North Carolina’s ERA Live Moore partners with Missouri firm**
ERA Live Moore announced a collaboration with Edge Realty, a family‑owned Missouri brokerage founded in 2003 by Bill Cole. The alliance, branded as Edge Realty ERA Powered, will allow the North Carolina‑based firm to expand into the St. Louis metro area while Edge Realty gains access to ERA’s technology and tools. Both companies will keep their existing leadership—Tania and Eb Moore at ERA Live Moore and Bill Cole’s family at Edge Realty—resulting in 13 offices, more than 600 agents, and a projected 2024 sales volume of $1.4 billion. Cole emphasized the partnership’s focus on agent support and growth.
**ENRG enters the Aloha State**
After appointing a managing director for brokerage services, ENRG Realty is launching in Hawaii. Gina Duncan, a seasoned agent with over 25 years of experience and co‑founder of the Asian Real Estate Association of America’s Hawaii chapter, will serve as the state‑designated broker. Duncan cited ENRG’s agent‑first philosophy and advanced tools as key reasons for joining. She believes the brokerage can bring the technology and enthusiasm she feels are missing in the local market.
**eXp launches AI training series**
eXp Realty is rolling out an eight‑week AI Accelerator Series starting October 28, free for all agents. Eleven AI coaches will guide participants through topics such as AI personal assistants, social media automation, and lead‑generation consistency. CEO Leo Pareja highlighted that mastering technology gives agents a sustainable competitive edge, positioning eXp as a leader in a rapidly evolving industry.
**The Agency welcomes Lesley Shea**
The Agency has added Lesley Shea to its Carmel, California office. Shea, who previously held senior marketing roles at Carmel Realty Company and Compass, brings a luxury‑realty focus. She praised The Agency’s client‑first culture and collaborative environment, describing the move as a “homecoming” where relationships and results are equally valued.
**Keller Williams expands to Qatar**
Keller Williams Worldwide is opening its fifth Middle‑East master franchise in Qatar, led by Regional Operating Principal Muhammad Usman Saeed. The new franchise aims to become the most trusted, agent‑focused, and culture‑driven real‑estate company in the country, leveraging KW’s training and technology resources.
**RE/MAX enters Morocco**
RE/MAX is launching a Casablanca‑based master franchise, headed by Regional Owners Rachida Khalil and Bilal Dabri. The duo sees significant growth potential in Morocco’s expanding real‑estate market and intends to offer clients world‑class service and global network access under the RE/MAX brand.
**United Real Estate’s SmartDollar program**
United Real Estate’s SmartDollar initiative has helped agents generate $3.2 million in revenue and eliminate $2 million in debt within 18 months of launch. CEO Phillip Cantrell stated that the program’s goal is to add long‑term value to agents’ lives, focusing on wealth creation rather than short‑term gains.
