L
eo Pareja, CEO of eXp Realty, is driving massive growth and predicts the brokerage of the future will resemble his company. Key points include:

    Pareja explained why eXp made its buyer agreement available to anyone at the T3 Leadership Summit. The cloud-based brokerage's business model is likely to become the norm as technology continues to evolve.

    eXp Realty has specific agent count targets in mind, with Pareja aiming to make it the largest brand in the country. At 42 years old, he has already built an impressive resume as a real estate agent and tech founder before taking the helm at eXp last year.

    Pareja discussed his professional growth, the fast pace of change in tech, and his ambition for eXp's future during the summit. He emphasized that eXp's response to NAR's recent rule changes was guided by three principles: being legal, ethical, and enforceable.

    The company developed a single-page buyer agreement that is available to anyone in the industry to use. Pareja stated that this decision made him the "punching bag of the industry" initially but has since been adopted by other organizations.

    Pareja also touched on the evolving technology landscape, predicting an end to gatekeeping and emphasizing the importance of early adoption. eXp is working with OpenAI and participating in working groups to stay ahead of the curve.

    The fast pace of change in tech will influence the evolution of the brokerage industry and business models, Pareja said. He believes that cloud-based brokerages like eXp will become the norm, and his company's revenue share model is closely followed by other quickly growing brokerages.

    Pareja aims to make eXp the largest brokerage by agent count in the world, with a "nice round number" of 200,000 or 250,000 agents. With plenty of time ahead, he is confident that eXp will achieve this goal and become the largest brand in the country.