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appy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF), a leading consolidator of emerging food brands, is pleased to announce that its multi-unit franchisee has signed a location in Calgary's Aspen Landing Shopping Center for the Heal Wellness brand. This marks the 8th location secured in Alberta, with 1 already open and 4 under construction.

    Heal Wellness is rapidly establishing a strong foothold in Western Canada, ahead of its area development schedule. The Aspen Landing location is set to open in Q1 2025, marking the second Heal opening in the province next year. Sean Black, Chief Executive Officer of Happy Belly, stated that they are actively building their pipeline for organic growth in 2025.

    Aspen Landing in Calgary is an ideal location for Heal Wellness, with its vibrant community of health-conscious residents who prioritize wellness and healthy eating. The shopping center provides a premium retail environment, attracting foot traffic from locals and visitors alike. With its family-friendly atmosphere and proximity to schools, fitness centers, and wellness-oriented businesses, Aspen Landing offers the perfect environment for Heal Wellness to thrive.

    Happy Belly plans to continue leveraging its franchising expertise and infrastructure to accelerate expansion. With a pipeline of 100 committed Heal units across Canada and the U.S., the company is seeing consistent growth of its Heal Wellness brand. The franchise program provides comprehensive training, continuous mentorship, and resources, enabling franchisees to run their businesses efficiently.

    The rapid expansion of the Heal Wellness brand serves as a testament to Happy Belly's ability to execute effectively. As the brand's free cash flow grows, the company anticipates accelerating its corporate store development timeline, supplemented by the growth of its franchise program.