T
he Healdsburg real estate market has undergone a significant shift in the first half of 2025, with inventory soaring and buyers gaining more leverage. In Healdsburg, months of supply nearly doubled from 5.4 to 8.7 in just a year, a 61% increase that signals a move away from a seller's market. Sonoma County has also seen an increase in inventory, reaching 3.4 months by June.

    Healdsburg's median home price is $975,000, significantly higher than the county's $810,000. However, this comes with a slower market: Healdsburg's absorption rate is just 11.1% overall, while Sonoma County's is nearly triple at 29.8%. Luxury homes in Healdsburg are taking longer to sell, with an average of 180 days compared to about 70 days in the rest of Sonoma County.

    Pricing is crucial in this market, and overpricing can cost sellers dearly. A home listed at $2 million that's reduced by 13.2% after months of no interest may ultimately sell for $1.78 million, while a correctly priced home sells for $1.94 million. The data shows that homes priced right from the start in Healdsburg sell for 97.2% of their original list price in 55 days.

    The buyer profile is also shifting, with only 44.8% of homes sold being purchased as primary residences. Non-owner occupied buyers are mostly locals who know the market best and are buying with confidence in Healdsburg's long-term prospects.

    For buyers, this means opportunity and choice, while for sellers, realism is essential. Success will go to those who understand their segment, price accurately, and adapt to a market where buyers have regained some upper hand. The lesson is clear: listen to the data, price with precision, and stay nimble in order to thrive in Healdsburg's distinct and nuanced real estate market.