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recent survey from Century 21 reveals that homebuyers prioritize community over the physical attributes of a property. The study, which polled over 1,000 potential and recent homebuyers, found that finding a "dream community" is more important than finding a dream home. Agents play a crucial role in helping buyers achieve this goal.

    For parents, community is especially vital, with 81% willing to compromise on their ideal home if it means being part of the right community. This desire is even stronger among Hispanic buyers with children (93%). The survey also shows that younger generations are eager to get involved in their local communities, with 93% of millennials and 87% of Gen Z buyers wanting to live in a place where they can make a difference.

    Buyers value agents who provide support throughout the homebuying process and have insight into the local community. In fact, 95% of respondents believe it's essential for an agent to offer guidance and understanding of the area. Younger buyers are particularly interested in their agent's connection to the community, with 90% rating this as important.

    Despite facing affordability challenges and limited inventory, survey respondents reported feeling positive emotions about homebuying, such as happiness and excitement. However, nearly a quarter felt anxious, highlighting the need for supportive agents. When it comes to influencing movers, comfort, lifestyle, and community factors outweigh financial considerations. The primary reasons buyers move are to have more space (50%), find a better fit for their lifestyle (45%), or be closer to family and friends (34% and 26%, respectively). Only a quarter of buyers cited job opportunities or lower cost of living as the main reason for moving.