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RA Real Estate is taking its brand to the national stage with a season-long media campaign across Major League Baseball (MLB) and Minor League Baseball (MiLB) games. This marks the first time ERA has embarked on a multifaceted media campaign, leveraging a mix of digital ads on MLB.TV, social media, and in-stadium events with over a dozen MiLB teams.

    The campaign features ERA advertisements broadcasting during live games across MLB.TV, as well as a dynamic social media approach. The brand is also partnering with Walker Buehler, starting pitcher for the Boston Red Sox, to create engaging cross-branded content through its 'On the Move' series. This collaboration will highlight Buehler's "Moving Moments" and help boost ERA's recognition among millions of baseball fans.

    In addition to digital and social media efforts, ERA is hosting local events with MiLB teams as part of its "ERA Real Estate Day at the Park" initiative. These in-stadium events aim to captivate new audiences, energize fans, and build brand loyalty.

    According to Alex Vidal, president of ERA Real Estate, the campaign aligns perfectly with the brand's target market and peak real estate selling seasons. The partnership with baseball also offers an extended period to build brand loyalty and recognition among passionate fans.

    The national media campaign is a strategic move for ERA Real Estate, which has a rich history of industry leadership and helping millions of home buyers and sellers. As part of Anywhere Real Estate Inc., ERA aims to power a new level of visibility on a national level while benefiting its franchisees at the community level.