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HomeServices' Shift in Acquisition Strategy

New CEO Chris Kelly evaluates HomeServices' systems and acquisition strategy.

H
omeServices of America's new CEO, Chris Kelly, is assessing the company's backend systems and acquisition strategy. Key points include:

    Kelly aims to make changes, particularly in technology, to allow brokers to focus on company culture. HomeServices has historically left acquired brands alone, but Kelly wants to streamline agent support systems and preserve local cultures.

    Despite rumors of an acquisition, Kelly reiterated that HomeServices is not for sale. However, the company is open to acquiring other brokerages if it's a good fit. Kelly expects a smooth leadership transition following Gino Blefari's departure and Warren Buffett's impending retirement.

    HomeServices has been focusing on improving its interaction with acquired brands like Long & Foster and Ebby Halliday. Kelly believes that simplifying backend systems will allow brands to focus on their culture and uniqueness. He aims to show agents the benefits of using in-house services, making them easier to use than external alternatives.

    Kelly also indicated that HomeServices is interested in acquiring other brokerages, but only if it advances its model and supports its existing structure. The company's leadership team will soon adjust to life without Warren Buffett, who is retiring at the end of the year after six decades leading Berkshire Hathaway. Kelly praised Buffett's replacement pick, Greg Abel, and joked that Buffett has earned the right to retire after 94 years in business.

HomeServices CEO announces strategic shift in acquisition strategy at Minneapolis headquarters.