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oward Hanna Real Estate Services has entered Manhattan by buying Elegran Real Estate, a single‑office brokerage at 1407 Broadway. The deal’s terms were not disclosed. CEO Hoby Hanna IV said the purchase “is more than an acquisition—it’s a statement of intent.” He highlighted the firm’s 70‑year history of growth through relationships, service and innovation, and its goal of connecting people and places while helping agents and clients enjoy a top‑tier real‑estate experience.

    Elegran’s CEO Michael Rossi explained that the firm was founded to put agents first. “As the industry evolved, I saw the value in joining a larger, more influential community,” Rossi said. “Howard Hanna was the obvious choice. This partnership gives our agents scale, technology and marketing power while preserving the personal, client‑first culture that has defined our success in the city.”

    Howard Hanna’s move follows a decade of expansion across New York State. In March 2023 the company acquired a majority stake in Coach Realtors, giving it 19 offices and a foothold on Long Island. Earlier this year it added Marquee Realty, a boutique brokerage in Astoria, extending its presence into Queens. Since entering the state ten years ago, Howard Hanna has become the largest brokerage in New York by agent count and homes sold, closing nearly 103,000 transactions in 2024 and generating almost $37 billion in total closed sales volume.

    With more than 500 offices in 14 states, Howard Hanna is the country’s largest privately held family‑owned brokerage and the fifth‑largest real‑estate company in the U.S. The Elegran acquisition gives the firm a presence in the Big Apple and expands its reach across the Tri‑State area. Matt Rand, president of Howard Hanna New York, New Jersey and Connecticut, noted that consumers can now work with a single brokerage that connects New York City, Long Island, Westchester, Connecticut, the Hudson Valley and Northern New Jersey, offering a truly unified network that meets clients wherever life takes them.