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ink Logistics is shaking up the industrial real estate industry by putting customer relationships at the forefront. In a space where personal connections are often overlooked, the company has created a technological solution that addresses traditional challenges head-on. By empowering customers to share their thoughts and needs, Link Logistics has developed innovative solutions that enhance efficiency for both its clients and the firm.

    "We brought together experienced real estate operators who wanted to do something different and innovative," said Sonya Huffman, CAO of Link Logistics. The company's tech-powered approach reflects its focus on utilizing cutting-edge solutions to grow relationships and streamline processes.

    Link Logistics' self-service portal, Link+, is a prime example of this approach. The platform allows clients to easily pay rent or submit maintenance requests at any time, making it a game-changer for the industry. Since its founding in 2019, Link Logistics has been working to change the industry by offering transparency and tech-enabled self-service options that customers crave.

    The company's customer-centric approach has paid off, with over 80% adoption of Link+ – a significant increase from its previous portal's 7-8% adoption rate. The platform also serves as a valuable feedback tool, allowing customers to provide input on their experience and enabling Link Logistics' dedicated Customer Experience team to address any issues in real-time.

    Link+ was designed to be dynamic and expandable, providing users with access to all of Link Logistics' current and future offerings through a single channel. This commitment to simplicity is part of what makes Link+ so innovative – creating a truly frictionless experience is a first for industrial real estate.

    "I think the foundation of Link is based on prioritizing customer relationships and building a platform of trust," Huffman said. "It has been a big investment." Link Logistics' focus on serving its customers extends beyond their physical buildings, with initiatives like its Energy Solutions program, which allows customers to reduce expenses through a dashboard accessed via Link+. The company's efforts to reduce costs and increase transparency are redefining the traditional landlord-tenant relationship.