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nywhere's Sue Yannaccone sounded a warning in a recent livestream presentation about misinformation surrounding Clear Cooperation. She urged agents to share their views and cautioned against industry players trying to influence policy through misleading headlines or provocative social media posts. These players, she said, are creating "noise" and "chaos" amidst the changes in the real estate landscape.
Anywhere is stepping up its advocacy efforts, with a focus on inventory and accessibility, which voters have identified as top concerns. The brokerage's leadership has not called for the repeal of Clear Cooperation but rather seeks significant changes to the policy. Yannaccone encouraged Anywhere's 188,000 agents to get informed about policy issues and participate in the debate.
Anywhere is also bolstering its lobbying efforts, with a dedicated person focused on advocating for the company's interests among elected officials. The top concern among voters, according to Becky Tallent, VP of government affairs, is inventory and accessibility. This issue is consistently raised by voters when meeting with elected officials, making it a key area of focus for Anywhere's advocacy efforts.
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