R
eal estate leaders were told at this week's T3 Tech Summit that what they need are people with greater ambition. They must also be prepared to leverage AI in new and deeper ways. The industry is facing significant challenges: home sales are at historic lows, brokerages are struggling financially, and the NAR settlement has altered how agents get paid."It's a little daunting," said T3 Sixty President and CEO Jack Miller. "But I see it as an opportunity rather than a challenge."Miller emphasized that this is the perfect time for companies to launch new initiatives and take bold steps. He predicted that people will be receptive to change, saying, "If you've got a better plan, they'll follow you."The use of artificial intelligence remains a hot topic in real estate, but it's no longer just about adopting shiny new technology. Instead, the focus is on how AI can help agents turn leads into meaningful connections with clients, coach and motivate them, and create rich listing experiences for consumers."We're only beginning to understand the impact that AI can have," Miller said. "Every aspect of our business has the potential to be improved with AI, and companies are investing millions to become more efficient and effective."Miller also noted that some businesses are trying to hold on to outdated methods, which he warned will ultimately lead to failure.The human element is crucial in real estate, as technology can only go so far. Miller advised that when selecting a company or partner, it's essential to consider the people involved and whether you like their direction."You're not buying technology; you're partnering with a team of people," he said. "Think about where you want to be in five to 10 years and who you'd like to ride with on that journey."Miller emphasized the need for ambitious, adaptable individuals who can learn and grow with the industry. These are the people who will drive real estate through its current challenges and future uncertainties."We're undergoing a significant shift in how the game is played," Miller said. "But ultimately, we'll realize it wasn't as daunting as we thought, and professionals will handle it well."Miller challenged leaders to improve the industry by focusing on basic human interactions. He asked, "How do we create a better experience for consumers where they don't just get a phone call back?"He emphasized the importance of following up with clients and responding promptly to their inquiries. Miller shared that when he built a leads-focused team, almost a third of their business came from people who had been in their database for over a year."When you lack these longer-term processes, you're missing out on significant business," he said.