R
ealtors are leveraging AI to streamline their work, enhance client service, and boost productivity. In Orlando, for instance, Realtor associations are actively promoting AI training, with many agents participating in these programs.

    According to Lawrence Bellido, president of the Orlando Regional Realtor Association, AI can be used in predictive analytics platforms to estimate property values and chatbots to accelerate research. A recent survey found that about 50% of Realtor members were using AI tools to automate interactions.

    AI has made a significant impact in property valuation, customer engagement, and lead generation. It saves time on repetitive tasks like scheduling and answering frequently asked questions, allowing clients to benefit from data-backed valuations and quicker response times.

    Industry leaders emphasize that while AI won't replace agents or brokers, it enhances efficiency and rewards those who adapt effectively. However, Bellido cautions against overreliance, stressing the importance of training, oversight, and maintaining accurate analysis.