E
state Media, a media venture launched by “Million Dollar Listings Los Angeles” star Josh Flagg, has closed a $1 million seed round and now boasts $2.65 million in total funding, according to TheWrap. The company has already generated more than $6 million in revenue. Its investors include Tinder co‑founder Jason Martin, creator Connor Flannery, New York‑based Hudson Advisory, “Zillow Gone Wild” creator Samir Mezrahi, and broker‑author‑TV personality Tracy Tutor.

    Since its debut two years ago, Estate Media has built a following of over 2.5 million across social platforms, 115 000 newsletter subscribers, and more than 20 brand collaborations in luxury, finance and design.

    Flagg explained that his time on “Million Dollar Listing” revealed real estate as a narrative medium rather than merely transactions. “We created Estate Media to become the most trusted hub for the industry and its fans,” he told TheWrap. The firm features more than 25 well‑known agents and personalities, positioning itself as the real‑estate counterpart to Magnolia Network’s lifestyle focus.

    One of the featured agents is Tracy Tutor, who commands 461 000 Instagram followers and is a cast member on “Million Dollar Listing Los Angeles.” She now co‑hosts Estate Media’s “Mansions & Martinis” with Flagg. The show has 71 000 YouTube subscribers and its premiere episode drew over 2 million views across platforms. Tutor said the market lacked a platform that matched her brand, and aligning with Estate Media opened new collaboration and brand‑opportunity avenues. She noted that mainstream media often fails to capture real‑estate appeal, whereas Estate Media offers consumers education and entertainment beyond traditional cable limits.

    Estate Media’s model is built by agents for agents, yet it maintains a consumer‑oriented vertical. Its primary outreach channels are Facebook, Instagram, YouTube, and a newsletter. While Facebook remains a key real‑estate platform, Instagram is the main focus, described by co‑founder Griff O’Brien as the “new park bench” for agents. Instagram drives referrals and property promotion.

    YouTube content is more consumer‑centric, competing with HGTV and Bravo. Titles such as “LA Real Estate Royalty Left Speechless by this $23.5 M Beverly Hills Masterpiece” and “Inside The Obamas’ $39 M Martha’s Vineyard Estate: Just Listed for Sale” illustrate the high‑end focus. YouTube’s search prominence makes it vital for the brand.

    The newsletter spotlights talent and niche segments, ensuring both realtor and hobbyist audiences receive tailored content. O’Brien emphasized that Estate Media serves a dual purpose: it reaches over half a million realtors—more than a third of U.S. agents—while also engaging a broad consumer base. The company deliberately avoids alienating either group with inappropriate content.

    Social media’s immediacy allows rapid experimentation. “Laughs and Listings,” a series featuring Flagg and guest comedians, uses viewer comments to gauge popularity and inform future guest choices. O’Brien highlighted that social testing eliminates the need for costly pilots, contrasting with the stagnant ratings of traditional shows like “Million Dollar Listing.” Real‑time feedback on viewership and sharing shapes programming strategy.

    In sum, Estate Media blends agent expertise with consumer engagement, leveraging Instagram, YouTube, and newsletters to deliver real‑estate storytelling at scale. Its funding, high‑profile backers, and growing audience underscore its position as a leading platform in the evolving real‑estate media landscape.