J
ared Kushner's departure from the family real estate business didn't slow down Kushner Companies. In fact, its value has surged to $2.9 billion, surpassing Donald Trump's property portfolio of $2.2 billion. The total wealth of the Kushner family has grown from $1.8 billion in 2016 to a staggering $7.1 billion.
The company's success can be attributed to a strategic shift away from high-risk office spaces and expensive New York City projects. They sold off their interest in the troubled 666 Fifth Avenue property, cleared debt, and refocused on what they do best: renting apartments. By concentrating on residential properties, the family returned to its roots in affordable housing.
With Jared in Washington, D.C., his sister Nicole Kushner Meyer took the lead alongside CEO Laurent Morali. This leadership team worked quietly, avoiding negative attention and sticking to smart investments. They sold off office buildings and Manhattan projects, opting for more apartments in growing regions like the Sun Belt and New Jersey.
Today, nearly half of Kushner Companies' portfolio value is concentrated in these areas, with less than 10% remaining in New York City. The company's careful approach has paid off, with its value nearly tripling since 2016. Jared's brother Josh is now the wealthiest, thanks to his successful tech investments.
Kushner Companies' expansion into new regions and focus on apartments have been key factors in their success. By sticking to proven strategies and avoiding high-risk projects, they've managed to grow their real estate company into something more valuable than Trump's property empire.
