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ofty Bloom is a new, automated lead generation offering that combines direct mail campaigns with digital retargeting ads and AI-driven follow up. This integrated application empowers real estate professionals to dominate key zip codes by offering guaranteed exclusivity and positioning them as local neighborhood experts.

    By combining direct mail and digital ad campaigns with AI-driven follow up, Lofty Bloom provides a hyper-local marketing boost that helps agents stand out. Each zip code comes with guaranteed exclusivity, allowing teams to dominate their local area and help sellers get top dollar for their property.

    Lofty Bloom automates marketing campaigns by combining four channels: prospecting, retargeting, follow up, and nurturing. Campaigns launch automatically based on defined triggers and alerts, establishing a consistent marketing cadence. AI-driven follow up and nurturing activities run entirely on autopilot, freeing agents to focus on other tasks.

    For example, Lofty Bloom can automatically send postcards to homeowners in a specified zip code, notifying them of just sold and just listed homes in the area. The postcard includes a QR code that directs the recipient to the agent's website and serves as an opt-in for marketing communications. Once the recipient fills out the QR code, Lofty will launch Facebook retargeting digital ads and follow up with AI-driven lead qualification and appointment scheduling.