L
ower, a leading digital mortgage lender, has acquired Movoto, a proptech innovator and flagship real estate portal. This acquisition combines Movoto's significant reach with Lower's lending platform and retail network, creating an end-to-end homeownership platform that offers unmatched value for consumers and loan officers.
The integration of Movoto.com, which attracted over 150 million visits in 2024, with Lower's lending experience marks a significant step towards Lower's mission to be the ultimate destination for buying, refinancing, and selling a home. Movoto connects hundreds of thousands of consumers with top local agents, who will now be paired with a Lower loan officer to create a super-team that can better serve them.
"The future of our industry lies in blending technology with local expertise," said Dan Snyder, CEO and Co-Founder of Lower. "Movoto is the perfect platform to accelerate this vision, allowing us to create a simpler path to homeownership." Acquiring Movoto strengthens Lower's position as a challenger platform, enhancing its ability to deliver localized and personalized service.
Homebuyers on Movoto.com will gain early access to Lower's expert loan officers, simplifying decisions around affordability. The seamless connection between consumer, agent, and loan officer will deliver historically-impossible features at scale. "The bigger portals touch almost everyone online but fail to help those customers through the whole process," said John Berkowitz, CEO of Movoto, who will join Lower as President of Real Estate.
Lower's acquisition of Movoto represents a transformative leap in empowering real estate agents and loan officers with a true growth engine. By connecting local originators to motivated homebuyers and top-performing agents, Lower is eliminating the biggest barrier to growth: customer acquisition. This digital-first platform delivers a steady stream of high-intent buyers looking to get pre-approved, allowing originators to focus on building relationships and closing deals.
