M
atterport (NASDAQ: MTTR) has launched Matterport Marketing Cloud, a comprehensive platform designed to streamline real estate marketing processes. The platform, powered by Property Intelligence AI, enables agents to create and distribute complete listing packages within 1-2 business days in major metros. The Digital Pro package includes 3D virtual tours, high-resolution photos, social media videos, AI-generated descriptions, and detailed floor plans. A notable feature is the 'defurnish' tool, which digitally removes clutter from property images.

    The platform integrates with MLS systems for seamless publishing, reducing manual work and enabling agents to get listings live faster. Matterport Marketing Cloud is part of the company's 2025 Winter Release, following their 2024 Fall Release that introduced the AI-powered defurnish tool. The company plans to launch additional interior design tools allowing virtual furnishing and space reimagining capabilities.

    Matterport's new platform represents a significant strategic evolution, expanding the company's revenue potential beyond its core spatial data business. By consolidating the entire property marketing workflow into a single platform, Matterport is positioning itself to capture a larger share of real estate marketing budgets—a market substantially larger than just 3D tour technology.

    The AI-powered features, particularly the "defurnish" capability, demonstrate Matterport's ability to monetize its vast property dataset through practical applications that solve real agent challenges. This represents the kind of value-added AI implementation that can command premium pricing compared to basic visualization tools.

    Matterport Marketing Cloud is designed for agents and property marketers to order and publish MLS-ready 3D tours, photos, videos, floor plans, and AI-powered descriptions with just a few clicks. The platform simplifies the entire property marketing process by consolidating media creation, editing, distribution, and analytics into one intuitive user-interface that integrates seamlessly with the MLS.

    With Matterport Marketing Cloud, agents can schedule a Digital Pro package and have a complete ready-to-market listing package delivered within approximately 1 to 2 business days in most major metros. Each package includes:

    * A 3D virtual tour that immerses buyers in the property

    * High-resolution listing photos

    * Polished, social-media-ready video

    * AI-generated property descriptions tailored for maximum impact

    * Detailed floor plans with precise room measurements

    * "Defurnished" virtual tours and images, giving buyers a clutter-free view of the space

    The defurnish tool makes it even easier to showcase homes at their best by instantly transforming cluttered spaces into clean, open rooms.