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elieve it or not, postcards remain a powerful real estate marketing tool. While many agents focus on online marketing, people often start thinking about finding an agent long before their first Google search. The average home-buying process takes around 10 weeks, so it's essential to stay top of mind with potential clients throughout the year.
Effective real estate postcards put the right message in front of the right prospect at the right time. They can also serve as a heartfelt extension of gratitude for past clients. To get started, consider using providers like Corefact, Wise Pelican, Etsy, Handwrytten, ProspectsPLUS!, or Addressable to design and send postcards.
Holiday real estate postcards are an excellent way to connect with clients and prospects during special occasions. They can be sent to anyone in your sphere of influence, including current clients, past clients, prospects, and colleagues. To make them stand out, incorporate festive themes, visuals, and warm messages that convey your best wishes.
Open house postcards draw prospective buyers and sellers to property listings by generating buzz and excitement around the event. They should be visually appealing, showcasing high-quality images of the property, highlighting key selling points, and providing clear details about the date, time, and location.
Just Sold postcards celebrate recent successes and keep your brand top of mind in the real estate market. They acknowledge your accomplishment, provide social proof of your expertise, and potentially attract new clients in the same neighborhood. Highlight key details of your recent sale, including the sale price, closing date, and your role in the transaction.
Just Listed postcards create excitement around a property that has recently been listed for sale. They should be sent shortly after the property hits the market to generate interest from potential buyers. Use vivid language to help the buyer imagine themselves living in the new home, feature high-quality images of the property's exterior and interior, and convey essential details like features, location, school district, and price.
New agent postcards introduce you to your target audience, establish your presence in the industry, and build trust with potential clients. Showcase your commitment, enthusiasm, and dedication to your clients, share a bit about your background, training, and what sets you apart as an agent.
Sphere of influence (SOI) postcards maintain and nurture relationships with your existing network by staying top of mind with friends, family, colleagues, and past clients who may require your services or refer clients to you in the future. Be yourself and share updates about your life, career achievements, and valuable real estate insights.
Past client postcards help nurture client relationships and encourage repeat business and referrals. Express gratitude for their trust in your services, remind them of your continued availability as their real estate expert, and provide helpful information like market updates or home maintenance tips.
Referral postcards are critical to expanding your client base through word-of-mouth recommendations. They can express gratitude for a referral received or ask existing clients for one. For thank-you referrals, acknowledge the value of referrals in your business, and for referral requests, politely ask satisfied clients to refer friends, family, or acquaintances who may benefit from your services.
To optimize real estate postcards, target the right audience by defining your target audience and tailoring your content accordingly. Use specific language for buyers vs. sellers, timing is everything, craft compelling CTAs and headlines, include essential information, and prioritize good design.
The best tools to create and send real estate postcards include Corefact, Wise Pelican, Etsy, Handwrytten, ProspectsPLUS!, and Addressable. Each provider offers unique features, pricing, and customization options that cater to different marketing needs and budgets.
