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latinum Realty and SunWest Real Estate Advisors have joined forces under United Real Estate, creating a unified network of more than 2,500 agents in five states and 11 Midwest offices. The merger aims to deliver a fresh luxury real‑estate experience that blends boutique service with national resources.

    SunWest, led by Jerry Braklow, has long been known for its high‑touch, personalized approach. By aligning with Platinum and United, Braklow sees an opportunity to expand without losing the local feel that defines the brand. “Our agents can grow within a larger organization while maintaining the small‑office culture,” he says. Monet Deshler, SunWest broker and partner, adds that the partnership will combine luxury boutique service with United’s national training, advanced marketing, and referral network, benefiting clients whether they buy locally or relocate nationwide.

    Key merger highlights:

    * Expanded reach: 2,500 agents across 11 offices in the United network.

    * Full‑service, low‑fee model: Agents keep all transaction earnings while accessing powerful tools.

    * Luxury division plans: Certification, enhanced service standards, advanced marketing, and tailored property plans.

    The new luxury division will fill a local market gap by offering agents exclusive tools:

    * Luxury agent certification

    * Luxury branding

    * Personalized marketing plans

    * Advanced digital and multimedia marketing

    * Access to high‑net‑worth client resources

    Rob Hill, Platinum’s Director of Growth and Market Development, says the vision is to create a “different kind of luxury experience” that will surpass what the market has seen. Platinum, founded in 2005, has built a reputation for empowering entrepreneurial agents with world‑class resources, a flat‑fee commission model, and a culture that supports growth. The brokerage is a market‑share leader and one of the largest independent residential brokerages in the Midwest, serving five states and seven major markets.

    United Real Estate, the parent company, operates in 35 states with 170 offices and more than 22,000 agents. In 2024, United completed over 73,000 transactions and generated $26.3 billion in sales volume. The company offers training, marketing, and technology tools through its Bullseye™ Agent & Broker Productivity Platform, enabling agents to achieve higher profitability.

    For agents seeking support and lower overhead, visit www.JoinPlatinumRealty.com. Clients and referral partners can learn more at www.MoveWithPlatinum.com.

    Media contact: April Gonzalez, United Real Estate, [email protected], 504‑237‑3500. SOURCE: United Real Estate.