M
omentous Sports will open a $100 million fund this fall to back sports franchises and real‑estate ventures. The venture is headed by founder‑CEO Marley Hughes, with early backers that include Hall‑of‑Famer John Elway, former NFL stars Tim Tebow and Blake Bortles, Andrew Cathy (grandson of Chick‑fil‑A founder Truett Cathy), and John Shain, co‑founder of FS Investments (now Future Standard). Momentous is the investor in Sporting JAX, whose women’s squad launched this fall in the USL Super League and will add a men’s USL Championship side next year. The investment secures a sizable parcel earmarked for a stadium, residential units, and public soccer fields, with the club already under land contract and collaborating with local officials on design and entitlements. Hughes notes seven additional deals are in the pipeline, spanning North American big‑five leagues, European clubs, and SPVs outside the main fund—illustrating Momentous’s focus on secondary markets.