A
massive Monopoly experience is coming to Times Square, where it will occupy a 50,000-square-foot space in the SJP Properties-owned building at 11 Times Square. The tenant, PATH Entertainment Group, has signed a lease for the long-vacant space, which was previously eyed by Lionsgate and Parques Reunidos for a film experience that never materialized.

    The deal is one of the largest in Times Square since the pandemic, with SJP Properties reportedly seeking $8 million annually, or $160 per square foot. The Monopoly Lifesized concept, born in London, has also operated in Denver and Riyadh, Saudi Arabia, and features an immersive game where guests work together to solve challenges on a giant board.

    The space will be built out over several months before opening next year at the earliest. PATH Entertainment Group is also behind the Off-Broadway production of Dungeons & Dragons The Twenty-Sided Tavern. Tom Harris, president of the Times Square Alliance, welcomed the deal, citing the area's iconic retail and entertainment offerings on West 42nd Street.

    The SJP Properties tower, designed by FXFOWLE and developed with Prudential Real Estate Advisors, has seen other notable leases in recent years, including a 15-year deal for Gulliver's Gate, which ultimately shut down due to financial struggles. The Monopoly Lifesized experience will join National Geographic: Ocean Odyssey, a virtual aquarium that also struggled during the pandemic.